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Is Rolex a Non-Profit? The Truth Behind Its Foundation
Resources

Is Rolex a Non-Profit? The Truth Behind Its Foundation

While Rolex is indeed a profitable luxury watch brand that generates billions in revenue annually, the company operates under a...

Pebble Beach Tour d’Elegance Presented by Rolex​ and Monterey Car Week
Editorial

Pebble Beach Tour d’Elegance Presented by Rolex​ and Monterey Car Week

Compared to some of the sporting events it sponsors, Rolex doesn't give out a whole lot of watches during Monterey...

Rolex Cellini Review & Buying Guide: A Discontinued Classic
Watch Buying Guides

Rolex Cellini Review & Buying Guide: A Discontinued Classic

The Rolex Cellini was the brand's dedicated line of dress watches, produced from 1968 until its discontinuation in 2023. Named...

How Much Does It Cost to Service a Rolex?
Editorial

How Much Does It Cost to Service a Rolex?

A standard Rolex service costs between $800 and $1,200, but the price can climb to over $2,000 depending on the...

Cheapest Rolex Watches: Best New & Pre-Owned Options
Editorial

Cheapest Rolex Watches: Best New & Pre-Owned Options

While "affordable" and "Rolex" rarely appear in the same sentence, the Swiss luxury watchmaker does offer several accessible entry points...

Lionel Messi Rolex Watch Collection’s Bold $900K Flex
Editorial

Lionel Messi Rolex Watch Collection’s Bold $900K Flex

Footballer Lionel "Leo" Messi, captain of both the Inter Miami and Argentina national teams, is the most decorated player in...

Rolex Land-Dweller 127234 Review: Complete Buying Guide & Specs
Editorial

Rolex Land-Dweller 127234 Review: Complete Buying Guide & Specs

When Rolex stunned the watch world at Watches & Wonders 2025, few expected the Swiss giant to unveil an entirely...

New OMEGA Watches 2025: Complete Guide to This Year’s Releases
Omega

New OMEGA Watches 2025: Complete Guide to This Year’s Releases

OMEGA has redefined luxury watchmaking in 2025 with an unprecedented collection of releases that seamlessly blend space-age innovation with heritage...

Most Expensive Rolex Watches: Retail, Pre-Owned & Historic Auctions
Editorial

Most Expensive Rolex Watches: Retail, Pre-Owned & Historic Auctions

The most expensive Rolex watches fall into three categories: current production models with factory gem-setting and precious metals, highly sought-after...

Tom Cruise Rolex Watch Collection: Is He Rolex’s Next Ambassador?
Editorial

Tom Cruise Rolex Watch Collection: Is He Rolex’s Next Ambassador?

From some of his earliest big-screen roles, Tom Cruise has had an affinity for Rolex. Initially serving as status indicators,...

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