Minimum Advertised Price (MAP) & Suggested Retail Price (SRP) Policy

Effective Date: June 1, 2025

At Bob’s Watches, our mission is to protect the integrity, prestige, and long-term value of our publications and limited editions. To ensure fair competition among resellers and preserve the luxury positioning of our products, we have adopted this MAP & SRP Distribution Policy.

This Policy applies to all sales and promotions of our books (the “Work”) worldwide.

United States, Canada, Japan (books), South Korea (books), Australia/New Zealand (where permitted)

  • The Suggested Retail Price (SRP) of the Work is USD $200 (or equivalent in local currency).
  • Resellers may not advertise, promote, or display the Work at a price lower than SRP.
  • “Advertise” includes: online marketplaces (Amazon, eBay, etc.), websites, digital or print advertising, social media, email campaigns, and price-comparison tools.
  • This MAP Policy is unilateral, non-negotiable, and applies only to advertised prices. Resellers remain free to set their final in-store or point-of-sale prices.
  • Compliance with this MAP Policy is a condition of supply.

European Union, United Kingdom, China, Brazil, and Jurisdictions Where MAP is Prohibited

  • The Author publishes a Suggested Retail Price (SRP) for the Work of USD $200 (or local equivalent).
  • Resellers are free to determine their actual resale prices but are expected to adhere to SRP to maintain the prestige of the Work.
  • The Work will only be supplied through selective, brand-aligned retail channels approved by the Author.
  • Publisher and resellers are expected to avoid discounting practices inconsistent with the luxury positioning of the Work.

Other Jurisdictions

  • This Policy will be applied in compliance with local competition laws.
  • Where MAP is not permitted, only SRP guidance and selective distribution standards will apply.

Enforcement

  • We will monitor advertised prices across all channels.
  • Violations of this Policy may result in:
    • Suspension of supply privileges
    • Removal from our approved distribution list
    • Termination of reseller status
  • In MAP-compliant regions, violations constitute a material breach of authorization.
  • In SRP-only regions, repeated violations may result in termination of distribution relationships.

Unilateral Policy

This Policy is issued unilaterally by Bob’s Watches. We alone will determine compliance, interpretation, and enforcement. The Policy is not subject to negotiation with resellers.

Contact

For questions regarding this Policy, please contact:
Paul Altieri CEO
paul@bobswatches.com
(800) 494-3708