So, you’ve decided to give the watch-obsessed person in your life a new timepiece. Great choice! But it doesn’t have to be new – it just needs to be new to them. Certified pre-owned has become the go-to method of securing some of the world’s most desirable luxury timepieces, so before you walk into a shopfront or toss a retail-priced watch in your shopping cart, you should seriously consider buying a pre-owned luxury watch instead.
A used watch is actually one of the best investments you can make for both yourself and the person that you’re gifting it to. Don’t believe us? Read on.
Better Prices
Unless you’re shopping for a vintage timepiece or one of the more elusive stainless steel 6-digit sports watches with a value that has skyrocketed, when you shop for a pre-owned luxury watch, you’re going to get a much better price than retail. Within the luxury watch industry, pre-owned pieces are in no way considered “lesser” to brand-new ones, and many collectors exclusively purchase used watches due to the significant savings they offer.
Purchasing pre owned is a great opportunity to give the watch-lover in your life a staple piece like a practically-new Rolex Datejust or classic Omega Speedmaster for an awesome price. They’re going to receive a watch that normally costs a fortune, while you can walk away knowing that you paid a fair price for an exceptional luxury timepiece.
Way More Choices
When buying a new timepiece, you’re limited to the models that are currently in production right now. Purchasing pre-owned is literally the only way to get your hands on some of the most desirable vintage models that are no longer available through retail dealers.
You’re also limited to what’s available in your area, as many luxury watch retailers exclusively sell through brick and mortar dealers rather than online. Additionally, waitlists for certain highly-desirable models can frequently reach several years in length, and the hunt for certain watches can lead to a lot of headaches.
On the other hand, shopping for a pre-owned luxury watch has tons of options – sometimes too many great options. When working with reputable pre-owned dealers, you also have the convenience of shopping online with helpful sales representatives, no-questions-asked return policies, and the guarantee that your watch is 100% authentic.
They’re More Than Gifts, They’re Investments
Better prices go hand-in-hand with better value. That’s because many watches are a lot like brand new cars – the minute you take them off the lot, they lose a significant portion of their value. So when you purchase a pre-owned luxury timepiece, you’re actually buying it at fair market value and with the guarantee that the price is going to fall very little, if at all.
In fact, if you’re lucky, the watch will increase in value as it is discontinued or new models arise. So when you gift someone a preowned watch it’s not just a timepiece, it’s an investment piece that you’re getting at the right price – and is there really a better gift than that?
Superior Rolex Craftsmanship
Rolex watches are meticulously hand-assembled in-house using the best materials and technologies on the market. They’re meant to last a lifetime and maybe even last long enough to pass on to the next generation if they’re serviced and cared for properly. You’re certainly getting your money’s worth when you invest in a famous Rolex watch. Would you expect anything less from the prestigious Swiss brand?
Speaking more on the longevity of Rolex watches, most models sport a waterproof Oyster case, which was developed by the brand in the 1920s and designed to protect the movement from most everyday wear. The case is hermetically sealed, often up to around 100 meters, depending on the model. Thanks to the innovative Oyster case, you can wash your hands or take a quick dip in the pool without worry. Some models offer even greater water resistance, such as the Submariner, which is waterproof up to 300 meters. The Perpetual movement is also a fixture of many Rolex watches, featuring automatic winding technology that charges itself from the motion of the wearer’s wrist. It’s a convenient feature, especially if the recipient of the watch plans on wearing their Rolex regularly.
Rolex is also known for the exceptional quality of each of their timepieces, down to the most minute detail. That includes the metal finishes, bracelets, and even the movement beating inside the case. In recent years, Rolex has brought nearly every aspect of the watchmaking process in-house, eliminating the need to outsource components such as precious metals and movements. By controlling every element of the watch, Rolex can ensure the highest standards possible, resulting in a remarkable Rolex that will remain in perfect working order, even in used condition.
Good as New
You might be a little apprehensive about buying a Rolex used. What condition will it be? Will it look dirty? Is it a genuine Rolex? If it’s a gift, we completely understand that thought process. However, if you buy from a reputable seller, you won’t have to worry much about the authenticity or condition of your Rolex. Bob’s Watches has every Rolex watch serviced by certified watchmakers and cleaned before it is listed on our site. They are brought back to as close to new condition as possible while maintaining the watch’s integrity. Pre-owned Rolex watches are always a gift you will be proud to give.
They’re More Convenient
We already talked about how you won’t have to wait years to buy one of the hottest watches because they typically don’t take long to trickle onto the secondary market. That’s certainly convenient. At Bob’s Watches, we make buying pre owned watches even more convenient by offering free overnight shipping. That’s right. You can leisurely browse our inventory for the perfect anniversary, birthday, or even graduation gift from the convenience of your own couch and have it delivered to your door as soon as the next day. There is no need to visit a brick-and-mortar store or deal with pushy sales reps.
With so many pros, there really isn’t a reason not to shop pre-owned.
