When two titans of horology share the spotlight, choosing between them becomes an artful decision. These green variations of the legendary Rolex Submariner represent distinct interpretations of the same iconic DNA. The Hulk makes a bold statement with its matching sunburst green dial and bezel, creating a presence that stands apart from traditional dive watches. In contrast, the Starbucks offers a more versatile approach, pairing a classic black dial with a rich green bezel that balances distinction with timeless appeal.
Historical Background: The Green Evolution of Rolex Divers
The emergence of green-themed Submariners marks significant milestones in Rolex Submariner history. While Rolex built its reputation on subtle refinements, these verdant variations boldly challenged convention. The introduction of green into the traditionally monochromatic Submariner lineup signaled Rolex’s willingness to experiment while maintaining the core DNA that made the collection legendary.
Rolex Submariner “Hulk” (Ref. 116610LV)
The Rolex Hulk debuted in 2010, introducing an unprecedented monochromatic green concept to the Submariner lineup. With its striking green sunburst dial and matching ceramic bezel, the Hulk drew immediate comparisons to its namesake comic book character. The 40mm case maintained the robust dimensions expected of a professional diving instrument while venturing into more expressive territory than Rolex typically explored.
During its decade-long production run, the Hulk developed a passionate following among collectors who appreciated its distinctive character. When Rolex discontinued the model in 2020, it instantly transformed from a current production watch to a sought-after collector’s piece, marking the end of an era in Submariner design.
Rolex Submariner “Starbucks” (Ref. 126610LV)
The Rolex Starbucks arrived in 2020 as part of Rolex’s revamped Submariner collection. This successor maintains the green bezel that became a signature element while returning to the classic black dial configuration. The 41mm case represents a subtle size increase paired with refined proportions that enhance wearability and maintain the model’s heritage.
The black and green combination – reminiscent of the famous coffee chain’s colors – earned this reference its nickname among enthusiasts. This contemporary model embodies Rolex’s evolutionary approach: technical advancement beneath a restrained aesthetic evolution that respects the collection’s established design codes.
Design and Aesthetics: Two Interpretations of Luxury
Beyond surface-level color differences, these timepieces represent distinct design philosophies. The Hulk and Starbucks embody Rolex’s evolving perspective on what a luxury sports watch can be, exploring contrasting approaches to color, proportion, and visual impact. One boldly challenges conventional Submariner aesthetics, while the other finds a balance between innovation and tradition through selective color application.
Dial and Bezel
The Hulk’s sunburst green dial creates a dynamic visual experience, shifting between various shades depending on lighting conditions. This captivating effect gives the watch a chameleonic quality rarely seen in the typically conservative Submariner line. The matching green bezel completes a cohesive presentation that abandons subtlety in favor of distinction.
The Starbucks takes a more measured approach with its traditional black dial featuring the familiar Mercedes hands and luminous hour markers. This classic configuration contrasts elegantly with the rich green ceramic bezel, offering versatility that transitions effortlessly from the boardroom to the beach. The result honors the Submariner tradition while incorporating just enough color to distinguish it from standard models.
Case and Bracelet
The Hulk represents the zenith of the brand’s more robust case architecture from the 2010s era. It features what collectors often call the Rolex “Super Case” design characterized by:
- Angular lugs with broader shoulders
- Substantial crown guards
- A commanding wrist presence despite its 40mm diameter
- The familiar Oyster bracelet with robust links and secure clasp
These design elements give the Hulk a muscular, authoritative presence that perfectly complements its bold green aesthetic and reinforces its aptly chosen nickname.
The Starbucks showcases Rolex’s design evolution toward more refined proportions. It introduces a refined architecture with:
- More tapered lugs creating flowing case lines
- A 41mm diameter that wears more comfortably than its predecessor
- Slightly narrower crown guards for improved balance
- The same proven Oyster bracelet but with subtle proportion adjustments
These refinements create a more elegant silhouette that many enthusiasts find provides better long-term comfort despite the slight increase in size.
Technical Specifications: Evolution in Action
These watches represent different generations of Rolex engineering, with significant advancements between models that impact both performance and ownership experience. The decade separating the Hulk and Starbucks witnessed remarkable progress in watchmaking technology. While aesthetic differences capture immediate attention, the technical evolution underneath tells an equally compelling story about Rolex’s pursuit of horological excellence.
Movement
The Hulk houses Caliber 3135, Rolex’s workhorse automatic movement that powered the Submariner line for nearly three decades. This time-tested caliber delivers impressive reliability with its 48-hour power reserve and proven architecture. The 3135 represents Rolex’s philosophy of evolutionary refinement, with countless incremental improvements made throughout its production run.
The Starbucks benefits from the next-generation Caliber 3235, featuring the proprietary Chronergy escapement and an extended 70-hour power reserve. This significant upgrade means the watch can remain running throughout a weekend off the wrist—a practical advantage for collectors who rotate between timepieces. The 3235 also offers enhanced magnetic resistance and improved accuracy thanks to its optimized design.
Technical Features
Core functionality remains consistent across both references, preserving the Submariner’s reputation for reliability in demanding conditions. Both models maintain the professional specifications that define the Submariner, including:
- 300-meter (1,000-foot) water resistance
- Unidirectional rotating timing bezel
- Triplock crown system for enhanced water protection
- Glidelock extension system allowing for 20mm of tool-free adjustment
- Chromalight luminous material for superior low-light legibility
The Starbucks leverages Rolex’s latest technological advancements to enhance performance beyond these shared specifications. It brings several refinements to this established foundation:
- Improved winding efficiency with the Chronergy escapement
- Enhanced antimagnetic properties
- More precise timekeeping with Rolex’s tightened -2/+2 seconds per day standard
- Subtle ergonomic improvements to the crown and bracelet
Pricing and Market Position
The financial aspects of these watches reveal fascinating insights about Rolex’s market evolution and the forces that drive value beyond retail pricing. The secondary market performance illuminates the complex interplay between supply, demand, design distinctiveness, and technical innovation. The dramatic price trajectory of the Hulk compared to the Starbucks perfectly illustrates how discontinuation and unique design elements create exceptional market phenomena.
Retail and Market Dynamics
The Hulk originally retailed for approximately $9,050 when first released, while the Starbucks currently carries an MSRP of around $10,900. However, these retail figures tell only part of the story. The discontinued Hulk now commands between $18,000 and $25,000 in the secondary market, representing an extraordinary appreciation of 100-200% over its original price.
The Starbucks trades at a more modest premium of approximately $13,000-$16,000 on the pre-owned market. This difference illuminates a fundamental reality of collecting: discontinued models with distinctive characteristics typically outperform current production pieces in terms of market appreciation.
Availability and Collectibility
The collecting ecosystem for these green Submariners illustrates the dramatic shift that occurs when Rolex discontinues a distinctive reference. The Hulk and Starbucks occupy fundamentally different positions in the market.
The Hulk has transitioned fully to collector status. Its appeal stems from:
- A permanently fixed supply that will never increase
- Growing demand as new enthusiasts discover its appeal
- Historical significance as Rolex’s first all-green Submariner
- Strong appeal to both watch enthusiasts and investment-minded buyers
This combination of finite supply and expanding interest creates the perfect conditions for long-term appreciation, explaining why many collectors who acquire a Hulk tend to retain it rather than flip it.
The Starbucks exists in a different collecting realm despite its desirability. Key market factors include:
- Current production status means supply continues to increase gradually
- Limited availability at retail due to Rolex’s tightly controlled distribution
- Typical waiting periods of 1-3 years at authorized dealers
- More conservative aesthetic with broader appeal across consumer segments
Despite being officially available, the Starbucks’ limited retail allocation creates a unique market dynamic where a current production watch commands a significant premium – a phenomenon relatively unique to certain Rolex sport models.
For perspective, the trajectory of the Hulk follows patterns established by other discontinued Rolex models. The “Kermit” Submariner (Ref. 16610LV) with its black dial and green aluminum bezel has seen similar appreciation after discontinuation, suggesting the potential future path for the Starbucks once its production eventually ends.
Investment Considerations
Historical data on discontinued Submariners shows consistent long-term appreciation, particularly for references with distinctive features. Looking at comparable models provides a valuable perspective:
Price Trajectory Comparison:
- Kermit (16610LV) – Previous Green Bezel Model
- Original MSRP (2003): ~$4,300
- Final MSRP (2010): ~$6,400
- Current Market Value: $13,000-$25,000
- Percentage Increase: ~100-300% from final retail
- Hulk (116610LV)
- Original MSRP (2010): ~$8,500
- Final MSRP (2020): ~$9,050
- Current Market Value: $18,000-$25,000
- Percentage Increase: ~100-175% from final retail
- Starbucks (126610LV)
- Current MSRP: $10,900
- Current Market Value: $13,000-$16,000
- Premium Over Retail: ~20-48%
The Hulk’s unique position as the only all-green Submariner produced to date creates a compelling investment case, with its appreciation trajectory closely following the pattern established by the Kermit model before it. The Starbucks, while commanding a more modest premium currently, shows potential for similar long-term performance once production eventually ceases.
User and Expert Perspectives
The watch community holds diverse opinions regarding these distinctive Submariners, with preferences often revealing broader collecting philosophies. Enthusiast debates frequently transcend mere aesthetic preferences, touching on fundamental questions about what makes a timepiece collectible, wearable, or investment-worthy. These varied perspectives provide valuable context for potential buyers navigating the sometimes overwhelming world of luxury timepieces.
Enthusiasts drawn to the Hulk celebrate its uncompromising character and its status as Rolex’s most adventurous Submariner design. The discontinued status adds exclusivity that many collectors desire. Our detailed Rolex 116610LV “Hulk” buying guide examines why this reference has achieved grail status. The Hulk represents a rare departure from Rolex’s typically evolutionary approach—a bold statement in a collection known for restraint.
Those who favor the Starbucks model appreciate its balance of heritage and distinction. The black dial maintains connection to Submariner tradition while the green bezel adds just enough character to distinguish it from standard models. Many cite the technical advancements and refined case proportions as meaningful improvements to the wearing experience. The Starbucks model appeals particularly to those who value versatility and subtlety in their luxury timepieces.
Choosing Your Perfect Green Submariner: Rolex Hulk or Starbucks?
When choosing between these icons, consider their distinct design approaches. The Hulk makes a bold statement with its all-green presence and sunburst dial that creates dynamic color variations. Its discontinued status ensures exclusivity that many collectors prize. The Starbucks offers a more versatile approach with its classic black dial paired with a green bezel, creating a balance between distinctiveness and tradition that transitions easily from boardroom to beachside.
Technical differences reveal another dimension for comparison. The Hulk’s Caliber 3135 provides reliable performance with its 48-hour power reserve. The Starbucks counters with the next-generation Caliber 3235, offering a superior 70-hour power reserve, enhanced magnetic resistance, and improved accuracy. The newer model’s refined case proportions also provide a more comfortable wearing experience despite the slight size increase.
Market position highlights the most significant contrast between these references. The Hulk’s discontinued status has driven remarkable appreciation, with prices reaching 2-3 times its original retail value. This follows patterns established by other discontinued Rolex sport models. The Starbucks, while commanding a more modest premium, offers potential for long-term appreciation once production eventually ceases, given Rolex’s history with colored Submariner variants.
Both references exemplify what makes Rolex exceptional: the Hulk demonstrates the brand’s willingness to surprise, while the Starbucks showcases its commitment to refinement. For these and other remarkable timepieces from the Submariner collection, explore our curated selection of Rolex Submariner for sale offerings. Each represents a compelling interpretation of Rolex’s most iconic diving watch.
Frequently Asked Questions
What factors make the Rolex Hulk a high-value collector’s piece?
The Hulk’s combination of discontinued status, unique all-green design, and limited production period (2010-2020) creates a perfect storm for collectibility. Its status as the only Submariner ever produced with a matching green dial and bezel makes it irreplaceable in a comprehensive collection.
Is the Rolex Hulk or Starbucks the better choice for first-time luxury watch buyers?
The Starbucks typically offers better value for newcomers with its technical improvements, current availability through authorized channels, and more approachable market premium. The Hulk’s substantial market premium makes it more suitable for established collectors who appreciate its unique characteristics and historical significance.
What are the differences in green shades between the Rolex Hulk and Starbucks?
The Hulk’s green appears more vibrant and dynamic due to its sunburst dial, shifting between various shades depending on lighting. The Starbucks features a more consistent, slightly darker green on its bezel that contrasts with its black dial rather than complementing it, as on the Hulk.
