At Watches & Wonders 2025, Rolex unveiled a stunning range of new timepieces, including the highly anticipated Land-Dweller collection. This new addition brings rugged luxury to the Rolex family, designed for both adventurers and luxury watch enthusiasts who appreciate resilience and refinement. Alongside the Land-Dweller, Rolex introduced updates across its iconic collections, including the GMT-Master II, Daytona, Datejust, Oyster Perpetual, and Sky-Dweller.
Before diving into the detailed breakdown of each collection, check out our expert reactions video to get a quick overview of all the exciting 2025 releases from Rolex.
Watch Experts React to the New 2025 Rolex Releases
Want to hear what our experts think about the latest Rolex models? Watch our exclusive video to hear their thoughts and reactions to the new Land-Dweller, GMT-Master II, Daytona, Datejust, and more!
Now that you’ve heard our experts’ reactions to the exciting new Rolex releases, let’s dive deeper into one of the most anticipated collections: the Land-Dweller. This brand-new addition to the Rolex family offers a perfect blend of rugged durability and luxurious design, making it the ideal choice for both adventurers and those who appreciate fine craftsmanship. Let’s explore what makes the Land-Dweller 40 and Land-Dweller 36 the standout models of 2025.
New Rolex Land-Dweller Collection: A Bold Addition for 2025
The Rolex Land-Dweller collection introduces a remarkable blend of rugged durability and luxurious craftsmanship, setting a new standard in Rolex’s offerings. Designed for adventurers and collectors alike, the Land-Dweller is available in two sizes: the classic 40mm and the slightly more compact 36mm, catering to different wrist sizes and style preferences. Whether you seek the robustness of Oystersteel or the elegance of 18kt Everose Gold or Platinum, the Land-Dweller provides a model for every taste and occasion.
What truly sets this collection apart is the introduction of the honeycomb-motif dials, which lend a unique, textured appearance while maintaining Rolex’s signature precision. The Flat Jubilee bracelet adds to the timeless elegance of the piece, ensuring comfort and style for any occasion. The Land-Dweller is a watch that stands up to the toughest environments without compromising on luxury, making it a standout in Rolex’s catalog.
Key Features for the New Land-Dweller Collection
- Available in 40mm and 36mm case sizes, offering versatility and comfort.
- Crafted from Oystersteel, 18kt Everose Gold, and Platinum for various preferences.
- Equipped with a honeycomb-motif dial, available in both intense white and ice-blue hues.
- The Flat Jubilee bracelet enhances wearability and adds a sophisticated touch to its rugged design.
- Diamond-set options for those seeking additional luxury in select models.
- Water-resistant to 100 meters, making it suitable for both formal and adventurous wear.
- Prices range from $13,900 for Oystersteel models to $116,900 for Platinum with diamond accents.
Land-Dweller 40 References
The Land-Dweller 40mm models combine Rolex’s hallmark durability with distinct design choices, offering various material options and dial variations. These models are perfect for those who want a bold and luxurious timepiece that still delivers on reliability and precision.
- Ref. 127334: Oystersteel with a white gold finish and intense white honeycomb-motif dial. Priced at $14,900, this model offers elegance with the rugged reliability of Rolex.
- Ref. 127335: Made from 18kt Everose Gold, featuring an intense white dial. Priced at $46,100, it’s a luxurious choice with exceptional craftsmanship.
- Ref. 127336: Platinum with an ice-blue honeycomb-motif dial, priced at $63,500, this model is a stunning, high-end offering from the collection.
- Ref. 127385TBR: 18kt Everose Gold with a diamond-set white dial. At $103,200, it combines diamonds with robust durability for a truly exclusive timepiece.
- Ref. 127386TBR: Platinum with diamond-set ice-blue dial, priced at $116,900, for those who want the ultimate in luxury and precision.
Land-Dweller 36 References
The Land-Dweller 36mm models cater to those who prefer a slightly smaller, more compact watch without sacrificing the performance and luxury Rolex is known for. The 36mm case size is versatile and perfect for anyone looking for a robust yet elegant timepiece.
- Ref. 127234: Oystersteel and white gold with a white honeycomb-motif dial. Priced at $13,900, it’s a refined option in the 36mm size.
- Ref. 127235: 18kt Everose Gold with an intense white dial. At $42,100, this piece blends luxury with durability.
- Ref. 127285TBR: 18kt Everose Gold with a diamond-set white dial. Priced at $88,300, it’s the perfect mix of rugged elegance and luxury.
- Ref. 127286TBR: Platinum with a diamond-set ice-blue dial. At $94,900, it offers unparalleled sophistication and precision.
2025 Rolex GMT-Master II: A Traveler’s Dream Reimagined
The Rolex GMT-Master II continues to be a favorite among global travelers, thanks to its dual-time zone functionality. This year’s updates elevate the already iconic model with stunning color variations and new materials, including 18kt Yellow, White, and Everose Gold. These upgrades make the GMT-Master II not only a highly functional tool but also a statement of luxury and style.
With its ability to track two time zones simultaneously, the GMT-Master II is an essential companion for those who travel frequently. The iconic color combinations, such as the “root beer” bezel, continue to make it a favorite among collectors who appreciate both aesthetics and utility.
Key Features for the 2025 Rolex GMT-Master II
- Dual-time zone functionality, ideal for frequent travelers, allowing easy tracking of two time zones simultaneously.
- Available in 18kt Yellow Gold, 18kt White Gold, and 18kt Everose Gold, offering a luxurious choice of materials to match personal style.
- The Ceramic bezel enhances both durability and aesthetics, maintaining a sleek, polished look while withstanding daily wear.
- Automatic movement, ensuring precise timekeeping with the reliability Rolex is renowned for.
- Dial options include tiger iron, black, green ceramic, midnight blue, and meteorite, giving buyers a wide variety of stunning and premium dial choices.
- Oyster or Jubilee bracelets, providing comfort and a customizable look for any occasion.
- Pricing: Starting from $43,300 for the 18kt Yellow Gold models and ranging up to $49,400 for select Everose Gold variants, with White Gold models priced between $45,200 and $47,500 depending on dial and bracelet choices.
New GMT-Master II References
- Ref. 126715: Crafted from 18kt Everose Gold, this model features an Oyster bracelet and is available with either a tiger iron or black dial.
- Ref. 126718: This model, made from 18kt Yellow Gold, comes with a Jubilee bracelet and is offered with either a tiger iron or black dial.
- Ref. 126729: Made from 18kt White Gold, this version features an Oyster bracelet and is available with a choice of green ceramic, midnight blue, or meteorite dials.
Rolex 1908: A Vintage-Inspired Masterpiece, New for 2025
The Rolex 1908 collection combines 18kt Yellow Gold with a fresh take on vintage-inspired design. This collection nods to Rolex’s roots, offering a classic, sophisticated appearance while incorporating modern movements for enhanced precision. The elegant design of the 1908 makes it ideal for those who appreciate both the history of Rolex and its forward-thinking innovations.
The new reference 52508 offers a 39mm case, an intense white or black dial, and the choice of an alligator leather strap or Settimo bracelet. With a refined design and advanced mechanical movement, it captures the perfect balance of heritage and innovation, making it a standout piece in Rolex’s lineup.
Key Features for the Rolex 1908 Ref. 52508
- 39mm case in 18kt Yellow Gold, offering a refined and elegant look that suits various wrist sizes.
- Available with two dial options: a classic intense white or black dial, providing versatility and timeless appeal.
- Comes with two bracelet options: a luxurious alligator leather strap or the more sophisticated Settimo bracelet.
- Automatic movement ensuring Rolex’s signature precision and reliability.
- Pricing: The model with the leather strap is priced at $24,500, while the Settimo bracelet version is available for $35,000, reflecting the added luxury of the bracelet.
New Rolex Datejust: Timeless Elegance, Now with Fresh Updates
The Rolex Datejust 31 continues to embody the brand’s commitment to timeless elegance and precision. This iconic collection offers a refined, compact design, ideal for those who prefer a smaller yet equally sophisticated timepiece. Available in 18kt Yellow Gold and 18kt White Gold, the Datejust 31 offers a range of luxurious materials and stunning dial variations, making it an excellent choice for collectors who appreciate both functionality and style.
The Datejust 31 features the classic President bracelet known for its comfort and refinement, paired with the flexibility of various dial options, including mother-of-pearl, silver, black, and red ombré. The collection’s diamond-set bezels add an extra layer of luxury, perfect for those who want their watch to stand out with both elegance and subtle opulence.
Key Features for the 2025 Rolex Datejust 31
- 31mm case size, offering a compact yet sophisticated design ideal for smaller wrists.
- Available in 18kt Yellow Gold and 18kt White Gold for a range of luxurious finishes.
- Diamond-set or fluted bezel options, providing versatility and luxury.
- The classic President bracelet for comfort and style.
- Available with multiple dial options, including white, champagne, silver, black mother-of-pearl, dark grey, and red ombré, with or without diamonds.
- Automatic movement for precision timekeeping.
- Pricing: Ranges from $33,400 to $51,800 depending on material, bezel, and dial configuration.
New Rolex Datejust 31 References
- Ref. 278288: 18kt Yellow Gold with a President bracelet. Available with a diamond-set or fluted bezel, this model offers white and champagne dials without diamonds, or silver, black mother-of-pearl, dark grey, and red ombré dials with diamonds. Priced between $33,400 and $48,800 depending on the dial and bezel choice.
- Ref. 278289: Crafted in 18kt White Gold, this model also features a President bracelet and a diamond-set bezel. Available with several dial options, including both diamond-set and non-diamond versions, it is priced between $49,400 and $51,800, reflecting the luxurious choice of materials and diamond details.
- Ref. 278278: 18kt Yellow Gold with a choice of diamond-set or fluted bezel. Featuring a President bracelet, this variation offers multiple dial styles, both with and without diamonds. It is priced between $33,400 and $48,800, making it an elegant yet accessible option within the Datejust 31 range.
New Rolex Daytona 2025: The Iconic Chronograph Gets Even Better
The Rolex Daytona remains the ultimate chronograph for performance, precision, and elegance. Designed for motorsports enthusiasts and collectors alike, the Daytona has always embodied Rolex’s ability to combine cutting-edge technology with timeless luxury. Available in 18kt Yellow Gold, Everose Gold, and White Gold, each model features a robust yet refined design, built to withstand both the thrills of racing and the test of time.
With its tachymetric scale on the bezel, the Daytona offers unrivaled precision in measuring speed, while the Oysterflex or Oyster bracelets provide the comfort and durability that Rolex is known for. The cerachrom bezel on select models ensures enhanced scratch resistance and a sleek, modern appearance, perfectly complementing the bold design. Whether you’re a seasoned watch collector or a motorsport enthusiast, the 2025 Rolex Daytona is a perfect balance of form and function.
Key Features for the 2025 Rolex Daytona
- Chronograph functionality for precise time measurement.
- Available in 18kt Everose Gold, Yellow Gold, and White Gold for various luxurious options.
- Tachymetric scale engraved on the bezel for speed measurement.
- Oyster bracelet or Oysterflex bracelet for comfort and durability.
- Cerachrom bezel for scratch resistance and sleek aesthetics on select models.
- Pricing: Ranges from $36,400 to $50,500 depending on the material, bezel, and dial choice.
2025 Rolex Daytona References
- Ref. 126505: 18kt Everose Gold with a chocolate and black dial and Oyster bracelet, featuring an 18kt Everose gold bezel with an engraved tachymetric scale. Priced at $50,500.
- Ref. 126508: 18kt Yellow Gold with a bright green and golden dial and Oyster bracelet, featuring an 18kt yellow gold bezel with an engraved tachymetric scale. Priced at $47,000.
- Ref. 126509: 18kt White Gold with a bright blue dial and Oyster bracelet, featuring an 18kt white gold bezel with an engraved tachymetric scale. Pricing ranges from $36,400 to $50,500, depending on specific configuration.
- Ref. 126515LN: 18kt Everose Gold with a meteorite or chocolate and black dial and Oysterflex bracelet, featuring a black Cerachrom bezel with tachymetric scale. Priced between $38,100 and $42,500.
- Ref. 126518LN: 18kt Yellow Gold with a turquoise blue or meteorite and black dial and Oysterflex bracelet, featuring a black Cerachrom bezel with a tachymetric scale. Priced between $36,400 and $40,800.
- Ref. 126519LN: 18kt White Gold with a meteorite and black dial and Oysterflex bracelet, featuring a black Cerachrom bezel with tachymetric scale. Priced at $42,500.
Rolex Oyster Perpetual 2025: Classic Style with New Twists
The Rolex Oyster Perpetual continues to be one of the most beloved lines in the Rolex family, offering minimalist designs with Rolex’s signature craftsmanship. The 2025 models showcase a range of sizes, from the compact 28mm to the bold 41mm, making it suitable for a variety of wrist sizes. Known for their clean dials and automatic movements, these timepieces are perfect for those seeking a no-nonsense yet luxurious watch.
The Oyster Perpetual is now available in an expanded range of vibrant colors, from pastel tones to classic black and white, offering a fresh twist on this timeless design. With its automatic movement and Oystersteel construction, the Oyster Perpetual maintains its reputation for precision, durability, and elegance. Whether you prefer a smaller watch or a more substantial timepiece, there’s an Oyster Perpetual for everyone in 2025.
Key Features for the 2025 Rolex Oyster Perpetual
- Available in 28mm, 31mm, 34mm, 36mm, and 41mm case sizes for various wrist preferences.
- Crafted from Oystersteel, known for its strength and corrosion resistance.
- Powered by automatic movement for precision timekeeping.
- Clean, minimalist dial design available in vibrant colors.
- Water resistance to 100 meters, ideal for everyday wear.
- Pricing: Ranges from $5,650 to $6,500 depending on the case size and configuration.
2025 Rolex Oyster Perpetual References
- Oyster Perpetual 28 (Ref. 276200): 28mm case, available in multiple dial colors, including turquoise and white. Priced at $5,650.
- Oyster Perpetual 31 (Ref. 277200): 31mm case, offered in various vibrant hues, priced at $5,800.
- Oyster Perpetual 34 (Ref. 124200): 34mm case, available with classic black, white, or blue dials. Priced at $5,900.
- Oyster Perpetual 36 (Ref. 126000): 36mm case, offering multiple dial finishes for a more substantial wrist presence. Priced at $6,200.
- Oyster Perpetual 41 (Ref. 134300): 41mm case, ideal for a larger design with various dial colors. Priced at $6,500.
New Rolex Sky-Dweller Watches 2025: The Ultimate Travel Companion
The Rolex Sky-Dweller is a standout collection designed for the sophisticated traveler, combining dual-time zone functionality with an annual calendar. In 2025, Rolex enhances the Sky-Dweller with new dial options, including green and white dials paired with luxurious cases like Platinum and 18kt Yellow Gold. With its bold 42mm case and sophisticated movement, the Sky-Dweller is both an engineering marvel and a statement of luxury.
This timepiece is perfect for those constantly on the move, offering easy legibility and functionality. The annual calendar adjusts automatically for months with 30 and 31 days, while the dual-time zone feature allows you to track two time zones simultaneously. Whether you’re traveling for business or leisure, the Sky-Dweller combines style and practicality like no other.
Key Features for the 2025 Rolex Sky-Dweller
- Dual-time zone functionality for global travelers.
- Annual calendar automatically adjusts for months with 30 and 31 days.
- Available in 18kt Yellow Gold and Platinum for a luxurious finish.
- 42mm case ensures a bold, prominent wrist presence.
- Pricing: The Sky-Dweller ranges from $45,800 to $54,600, depending on material and configuration.
2025 Rolex Sky-Dweller References
- Sky-Dweller (Ref. 336938): 18kt Yellow Gold with a white dial. Priced between $53,400 – $54,600.
- Sky-Dweller (Ref. 336238): Platinum with a sleek, refined dial. Priced at $45,800.
Wrapping Up: The New Rolex 2025 Models and What They Mean for Collectors
Rolex’s 2025 releases have once again set the bar for luxury and innovation in the watch industry. With the debut of the Land-Dweller collection and exciting updates to the GMT-Master II, Daytona, and other iconic models, Rolex continues to combine timeless design with cutting-edge functionality. Whether you’re looking for a durable, adventure-ready watch like the Land-Dweller or a sophisticated timepiece like the Datejust 31, there’s a Rolex for every collector and enthusiast.
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